Since its debut four years ago, the ZEEKR 001 has not only pioneered the "all-round shooting brake" segment but also transformed what was once a niche body style into a mainstream choice. In 2024, it accounted for 7 out of every 10 shooting brakes sold globally. As the segment's dominant model, the 001 has propelled ZEEKR to become the world's best-selling brand in the shooting brake category, winning over 300,000 customers worldwide.

Building on its iconic shooting brake design and versatile DNA, the new 2026 ZEEKR 001 delivers comprehensive upgrades in exterior styling, interior refinement, performance, handling, and intelligent safety. It redefines the premium shooting brake benchmark with a more luxurious, technologically advanced, and performance-focused posture.

In safety, the new model strengthens its reputation as the "Tank of the Tarmac," with enhancements spanning passive, active, and battery safety. It integrates 88 active and intelligent safety features and adds a front-center airbag as standard. The A-pillar and other key structural areas now incorporate CBS high-strength composite inserts, significantly improving crash protection.