Geely Unveils the Fifth-Generation Emgrand
The launch of the fifth-generation Emgrand underscores Geely's commitment to strengthening its position in the internal combustion engine market. As a nameplate with cumulative sales exceeding 4 million units, the Emgrand series carries the company's high hopes in the compact sedan segment. The significant upgrade in overall features indicates an upward move in the model's market positioning.
At the front, the fifth-generation Emgrand features a grille with 12 vertical pillars. The rear is equipped with "Layered Mountain Shadow" LED tail lamps, which employ ultra-red light technology with a visibility range of over 300 meters and a 30% improvement in penetration during adverse weather conditions.
While making the FlymeAuto smart cockpit system standard across the range, Geely has retained the proven and reliable gasoline powertrain. Whether this pragmatic strategy can help the Emgrand stand out in the fiercely competitive A-segment sedan market—a battleground between new energy and traditional fuel vehicles—will determine if it can retain its title as the "people's car."
